The average customer today is a tough cookie to crack and an incredibly savvy
(and fickle) creature to boot. They know exactly what they want, how to search and
where to find it cheaper. Competition for business is tough and companies of all
shapes and sizes are experiencing the pain.

So how do you get noticed?

Creating the right first impression is crucial. Well written copy can invoke confidence,
trust and emotion. It attracts traffic on the web, engages interest and persuades people
to give you the time of day. Badly written copy on the other hand leaves a lasting
negative impression that can cost you credibility, customers and cash.