Copywriting - not to be confused with Copyright - is best described as
the art of finding the right words to introduce, promote or publicise
a product, person or business through a range of medium, including
print, press, TV, radio or the web.

Whether using memorable tag lines, informative web content or catchy
jingles, the primary goal of a copywriter is to provide an audience (that
would be you) with the information that best serves to inform, explain,
entice and persuade you to a particular way of thinking.


Copywriting can actually cover a range of different services:


Writing: Producing fresh, new copy for campaigns, websites, blogs,
sales, marketing or advertising material. Or anything that requires
those all-important 'words'.


Editing, formatting and proofing: Reworking, refining and improving
existing copy as needed - often necessary if copy is outdated, irrelevant
or perhaps just a little too technical for customers to understand and
relate to.

Content writing: A style of writing that will both attract and engage
visitors and satisfy those demanding search engine robots. The use of
clear, concise and well-written web content can improve the professional
image and perceived integrity of any business. In addition, the strategic
targeting of relevant keywords and phrases through SEO (Search Engine
Optimisation) is crucial when chasing those high search engine rankings.

Interviewing: An essential element of the copywriting process when
looking to gain a fresh perspective or originial angle.

The short answer is ANYONE can. There is a popular misconception that
enlisting the services of a copywriter is a luxury afforded only by those big-
name commercial brands and their even bigger budgets.

Nothing could be further from the truth.

Regardless of your companies size, budget or line of work, making sure
you set yourself apart from your competitors and promote your business in
the best possible light really should be at the TOP of your list of priorities.

Well-written copy and the right message really can enhance the image of
a person, product or service and re-enforce the credibility and integrity of
any business.

Good copy is required to set the correct tone for a business, create a
successful marketing message and utilise the correct positioning theme
to maximize a companies success in the marketplace.

Whether used in advertising, marketing or promotional material or even
on the web, making sure you use the right message to effectively portray
and promote yourself will, in turn, generate interest and lead to an increase
in sales and revenue. Or, to put it another way, make more money.

Words really can be all it takes to create, establish and maintain your
position as both a market leader and an industry expert. They are the
most effective marketing and sales tool that any business can use.

No, not at all. In this age of technology, Internet and email, face-to
-face meetings are no longer a must. I can work with anyone, anywhere
and at anytime. In fact I already work with clients in a number of different
countries (and continents) and this has never proved to be a problem, for
me or them.

Differing time zones can actually come in quite handy when meeting tight
deadlines!

Much easier than you might imagine. I promise there really are NO giant
hoops for you to leap through.

Step One:
Just drop me a line and let me know what you're looking for. Tell me
a little information about yourself, your business, product or services and
what you need to achieve.

Step Two:
I'll let you know how long the work will take and how much it will cost.
If you're happy with my quote, we arrange the payment.

Step Three:
I complete the work and email it back to you to look over. I always allow
for amendments to be made to the work, though my clients have very
rarely required more than a few alternations and some minor tweaks
to achieve a satisfactory end result.

Do you need a creative concept to bring a campaign to life?
Clear and concise content to build a better website?
Regular copy for your business blog to help attract search engines?
Hard-hitting sales or marketing material to boost the bottom line?
An engaging article, to cover a current political or social issue?
A fresh pair of eyes to add a professional touch to your work?


If the answer was a resounding "YES" to any of the above, then
please drop me a line and let me help you find the right words.